CHALLENGE

American Friends of Bar-Ilan University faced unique challenges. Although Bar-Ilan University was on par with competing institutions, its perception among potential North American donors and supporters was not ideal, and a refreshed brand position was necessary.

SOLUTION

After investigating Bar-Ilan University’s culture and accomplishments, as well as the positions of competing institutions, we developed a brand concept that positioned the organized in a new, authentic, and emotionally compelling way.

RESULT

An identity that stands apart from competitors, and inspires donors and supporters to act.